01 / CREATIVE PRACTICE
Separate a campaign concept from a catalog photograph.
A fictional product concept can explore a silhouette, a palette, and a lighting direction. A photograph used to sell a real item must accurately represent that item. Decide which task you are doing before generating: concept art should not quietly become evidence of an actual product’s appearance.
For an existing product, start from approved source photography when a verified editing route is available. Preserve the proportions, labels, finish, and included accessories. Review every result against the real product before publication.
02 / CREATIVE PRACTICE
Describe light as a physical relationship.
A frosted glass bottle, a brushed metal device, and a woven textile respond to light in different ways. State the material, light direction, softness, and the surface beneath the object. A clear contact shadow makes a product feel grounded rather than pasted into a scene.
Keep the background quieter than the product. An architectural plinth, a restrained color field, or a small number of relevant props can provide context without making the hero object compete for attention.
- Glass: watch refraction, edge thickness, and label legibility.
- Metal: inspect reflected shapes and highlight continuity.
- Fabric: check weave scale, seams, and repeated patterns.
- Packaging: compare proportions, print, closures, and visible claims.
03 / CREATIVE PRACTICE
Leave room for the campaign to work.
Ask for negative space on the side where your headline, price, or button will sit. Generate with the intended placement in mind rather than cropping away the product later. Review the same image at desktop-banner and mobile-card sizes if both are part of the campaign.
Create variations around a stable idea: a wider crop, a different camera height, or a warmer backdrop. Changing everything at once makes the campaign harder to recognize as a family.
04 / CREATIVE PRACTICE
Use an accuracy check before a beauty check.
First confirm that the image does not misrepresent the product. Then evaluate styling and mood. Do not add capabilities, certifications, ingredients, dimensions, or accessories that have not been verified independently.
After approval, save the image with its creative brief and intended use. Keep original source files and permissions available for review. The presence of a convincing generated image is not a substitute for the rights or evidence needed to publish it.
AN ORIGINAL STARTING POINT
A brief to make your own.
A campaign concept for a fictional unbranded skincare bottle made of frosted amber glass. Place it on a low limestone block with a warm ivory background. Large soft light from the left, a subtle reflected highlight, and a realistic contact shadow. Keep generous copy space to the right. No label text, logos, or unsupported product claims.
This is an example prompt, not a promise of a particular output. Adapt the details to the image you actually need.