01 / CREATIVE PRACTICE
A six-part brief you can actually reuse.
Begin with the subject and the purpose of the image. Follow with the setting, composition, light, material, and exclusions. These are creative directions, not special command syntax. Use natural language and remove details that contradict one another.
For example, “a matte ceramic vessel on limestone, photographed from table height with soft window light” gives a more coherent scene than a string of unrelated camera, painting, and rendering styles.
- Subject and purpose: an image of what, intended for where?
- Setting: the space, surface, or environment around it.
- Composition: viewpoint, focal point, crop, and negative space.
- Lighting and material: where light comes from and how surfaces respond.
- Palette and mood: a small set of colors and a clear emotional direction.
- Exclusions: distracting objects, unwanted lettering, or visible logos.
02 / CREATIVE PRACTICE
Replace vague quality words with visible decisions.
“Premium” does not explain whether you want polished chrome, soft linen, precise symmetry, or empty space. “Cinematic” is more useful when paired with a low camera angle, a cool background, and a warm rim light. Name something you can actually look for in the result.
Avoid asking for several incompatible treatments at once. A flat graphic poster and a naturalistic studio photograph organize color, depth, and edges differently. Choose a primary direction before adding nuance.
03 / CREATIVE PRACTICE
Design around text rather than trusting it blindly.
If your final layout needs a headline, reserve a calm area and add the approved text in a design tool. This keeps copy changes independent from the image. If you do request lettering in a generated result, check every word and character before using it.
The same principle applies to product labels, numbers, chart values, and anything that communicates a factual claim. A visually plausible detail can still be wrong.
04 / CREATIVE PRACTICE
Use a short revision log.
Keep the prompt that produced each useful direction and write one sentence about what you would change. “Keep the low viewpoint; reduce the number of objects; soften the background shadow” is a more actionable next step than rewriting the entire prompt.
The examples on this site are original creative briefs. They are not output guarantees, benchmark tasks, or evidence that a particular model has already produced the pictured illustration. Review actual returned images on their own merits.
AN ORIGINAL STARTING POINT
A brief to make your own.
An editorial cover about a new perspective. Interlocking folded ribbons in burnt orange and warm ivory on a deep midnight-blue background. Balance bold geometry with fine paper texture. Keep the upper quarter calm for a title to be added later. No generated lettering, logos, or watermarks.
This is an example prompt, not a promise of a particular output. Adapt the details to the image you actually need.